Can you design your future in the form of a website?

The reason we joined others to create an educational product.

Whether you are a business owner or are thinking of starting a business or even maybe are a freelancer, chances are that if you have a website in some ways your site starts to feel like it is a reflection of you. Maybe you start getting anxious or even angry that it is not producing the results you want no matter how hard you try to make it better. We have partnered with others to write a “plan” to empower you to become a “plan user” and have a doable step by step approach to leveraging what is working about your website and make it better.

An excerpt and preview of this work-in-progress project.

We got permission to give you a tidbit from our evolving learning tool. The big picture of the undertaking is that it provides steps you can take to harness niche marketing. And from this point on, in this post will be some of the content we have participated in to develop:

 

If you are a plan user here is how to start working on a plan to achieve one of your business marketing goals.

Are you a plan user?

Do you consider yourself to be a plan user? Do you use plans to achieve goals?

WHO are you trying to reach?

The reality is that niche marketing comes down to three different questions you must answer. These three questions are “Who are you trying to reach?” followed by “How will you reach them?” and finally “What do you want them to do?”

Let us start with “Who are you trying to reach?” This is where the concept of a niche audience comes into play. What is a niche audience? For our purposes it is defined as:

A group of people with specific characteristics that motivate them to purchase something.

HOW will you reach them?

This is an important question and one that in the marketing industry is often answered with the suggestion to buy expensive search engine and social media ads.

It comes as a shock to some, that search and social platforms exist primarily to get your data and then use it for the ad buyers who are trying to reach you, and others in your niche audience to purchase their stuff. That is correct, you are a member of a niche audience being sought after based on your age, posts, habits, and other characteristics that in the eyes of advertisers make you a potential customer.

WHAT do you want them to do?

Okay, since we are using you as our guinea pig case study, let us imagine that you have a hobby that requires a lot of expensive components to keep going forward with. Search and social platforms have access to your buying habits therefore serve ads to you hoping that you will now purchase their advertiser’s product.

Put together your answers to the three questions “Who, What, How?” for your eventual strategic plan.

At this point you could make the expensive gamble of running ads for your products and/or services, or you can continue putting together, as a plan user, your strategic plan by filling in the blanks of the statement:

Who I am trying reach is _______ and how I will reach them online is _______ and what I want them to do is to buy my products and/or services which are _______?

Do not worry, you are not expected at this point to fill in the blanks the most effective way to get you sales.

More precisely define your niche audience with a series of descriptions.

People want to feel taken care of and to be seen for who they really are and therefore respond to forms of marketing of products and services that seem to have been created just for them and others like them.

Strategy to Provide Possible Hope for Surviving as a Magician

Now a Ghost Town

It is no secret that one of the hardest hit industries in this challenging age of the Pandemic , is that of entertainment, and especially live performance that requires in-person audience members. I experienced firsthand evidence of the loss of live theater when recently having to go to a doctor’s appointment near Times Square NYC. It was eerie walking past empty Broadway theaters that once were a part of a flourishing draw for New Yorkers and tourists from all over the world. Now these buildings had their once brightly shining banners and signage turned off. It was like walking through a ghost town with no one in sight.

Magicians of All kinds Face Hard Times

One of the hardest hit aspects of entertainment types is that of magicians. There is a large variety of kinds of conjurers all with their own unique challenges now that having a live and in person audience is virtually nonexistent these days. A sector of the workforce are magician entertainers ranging in subcategories such as sleight of hand artists, illusionists, mentalists and more.

The Loss of In-Person Venues

This is a profoundly serious problem. People’s livelihoods are at stake. The problem consists of the fact that due to the limitation of having to rely on technology to interact with an audience (brought about because of COVID-19 and its variants) performers have a lot to sort out. Conjurers are trying to uncover a means of making magic something that will still get bookings from those who make spending decisions. Even magicians who are not household names used to be able to make a living performing in theaters, ships, homes (birthday party magic for kids), large gatherings (restaurants, weddings etc.) and many other “in person” venues.

In-Person Audiences Lost, So What Now?

Unfortunately, the Pandemic made all the performance opportunities mentioned (and many more) present facing the frightening reality that all the ways that magicians used to make money doing had now vanished (pardon the magic pun). How were magicians going to be able to survive in an art form that required live audiences?

Learning from Houdini’s Mistakes

The question surfaces of whether or not communicating with audiences through apps like Zoom and Google Meet can be a viable source of income for magicians? It reminds one of how Harry Houdini, in the early 1900′ tried to do daring escapes in films, which at the time was a new medium. By all accounts he failed in the movies some think, because spectators watching him on the silver screen doing daring escapes did not have the same impact as when they saw him live. The general consensus among historians is that the reason watching Houdini do stunts on the big screen was not successful is that audiences probably thought that escapes done in films could have utilized camera trick.

If Houdini Could Not Do it How Will I?

If the world’s most famous magician of all time could not succeed doing his escape magic via the then remote medium of cinema, then how now today were average magicians going to be able to get paid through delivering performances via the present remote medium of digital streaming and video chat? How now can magic performers overcome the obstacle in the minds of viewers that technology makes possible the use of special effects?

A Message to Magicians

Regardless of whether you are a sleight of hand artist, an illusionist, a mentalist or more, you are obstructed by the exceptionally large blockade which is needing to find out how to have credibility given that the perception is that performers can fake what they do in ways that are not possible when performances are live and in-person. This hurdle needs to be jumped over if magicians can ever hope to these days get hired by decision makers.

A Profoundly Serious Problem

So, you now have a profoundly serious problem. What is the solution to being able to delight and astonish those watching you on a digital screen in a manner that takes away the possibility of the perception of relying on camera tricks? We believe that we possibly have come up with a cure to the video performance blues. The strategy we are thinking of involves integrating a special strategy that can help you rethink your act in a manner that provides you with more credibility and a better chance of getting hired if you market it well.

What is the Secret?

What is this secret to eliminating the possible perception of the viewer that you are not employing camera tricks? How can you convert your act into something that is sought after by bookers because it includes exciting interaction? Is there a one size fits all way to make more money with your craft even today whether you are a sleight of hand artist, illusionist, mentalist or more?

Pulling Away the Curtain

To succeed as a magician today involving the use of on camera interaction makes it imperative that you instill the confidence and belief in your audience that they are watching something that could have been faked digitally. This can be achieved by making the viewers the most important part of what you do. You need to encourage their input by making them the primary decision makers during your act. There is a single phrase that we believe sums up how you can achieve this. That phrase is “Give your audience the power of choice throughout your performance.”

It Can Make a Big Difference

This giving of the power of choice can work as a strategy for sleight of hand artists, illusionists, mentalists and more. In other words, those who are remotely watching your show appear to be in charge of steering the boat that is your act. For example, a sleight of hand artist can do things like riffling through a deck of cards until a viewer says to stop. This is perceived by those watching that one card has been chosen at random from the deck. Or an illusionist can do things like giving the spectators the choice of which large box the vanished assistant should magically be made to pop out of. And mentalism is ready made to be done online because a mentalist can do things like ask the audience to pick something, followed by revealing that a prediction made in advance matches their choice.

Putting in the Work Now, Can Make it Easier to Get Hired

Putting in the hard work to reinvent your magic show as one that involves free choices made by the viewers, can enhance the thrill of the experience that they have when watching you. Giving your digital audience the power of being the decision makers is more likely to result in them feeling that they are observing true magic which in turn increases the likelihood that you will get more paying gigs to be delivered through the web.

Yianni Stamas Speaks About One of the World’s Greatest Magicians

Magician Heroes

Here at WebDesignMagician.com we recognize magic heroes such as magicians who are blind. The reason today January 4th is especially important in this regard is because this date has has officially become known as World Braille Day. The day was named after the inventor in the 1800s of Braille named Louis Braille. January 4th is Louis Braille’s birthday.

Magic is Blessed

Magic is blessed with fine magical talents who are legally blind such as the amazing magician Richard Turner who is a “Card Mechanic,” a term used by magicians which means you are a master of sleight of hand with cards.

Turner as been praised by some of the legends of magic, such as Dai Vernon who is quoted as saying:

“Having seen countless numbers of card experts execute for over eighty years, I consider Richard Turner to be by far the most skillful. He performs the most difficult moves with the greatest ease. I doubt if anyone can equal him.”

Get Out and Vote

Opposite Ends

Web Design Magician is voting tomorrow, are you? Very important to vote just 24 hours or so from now. We are a country divided. Hopefully if we all vote our country will come together more. It is quite strange how there are totally different points of view at opposite ends of the spectrum.

Portraying the Other

Personally I watch both CNN and Fox. Both at opposite ends of the spectrum when it comes to news and updates. What’s interesting, while at the same time disturbing, is that both “sides” seems to portray the other in a manner that is utilized by both.

Make “V’ Your Mission Tomorrow

They both have similar strategies to discredit the other. Sadly, voting could lead to more issues. Change of some kind is coming soon and we pray that this transformation is a good one for all. Get out and vote!

Get Online Workers

Serving Their Needs

Over the years we’ve worked with and helped a wide variety of kinds of clients including Educators, Hairdressers, Musicians, Nonprofits, Performing Artists, Small Businesses who are just starting up as well as Experienced Small Business Owners. Do you fit in this jigsaw puzzle? What they all had in common was the need for customers, clients and fans.

What’s Your Industry?

And yes, there was a little tweaking needed based on what industry we were assisting our customers with. That is one of the things that we are grateful for in terms of our methodology: with a minimal amount of adjustments it can work for just about any kind of business or individual.

You know Your Business Best

Another thing our customers all have in common is that in one way or another we use the services of online workers to create the work itself that is delivered to our clients. Are we going to reveal our method? Yes, to a certain extent we will. But in the end, the procedure you use needs to be yours because it must fit you well and only you know your needs in terms of working.

Ultimately You Must Create Your Own Blueprint

That said, we have information on how you can best construct your own personal blueprint for working. Of course, if you need additional help for creating your sales and marketing plan, we are always here to help as consultants. Though, this is an incredibly information packed book so you will be more than able to use it to develop your approach.

Focus on the Things that Matter

If you’re reading this look at managing digital workers chances are you’ve heard the phrase “work smarter, not harder.” That is what this eBook is all about. Lessening the work on your back so you can focus on the things that matter. Another thing that is important to look at is the specific tax ramifications of getting online workers. Better to solve this problem now than further down the line.

Learn to Delegate in the Online World

Right off the bat I think it should be said that we are focused on delegation and management in the world of the web and that many of the techniques listed here will not work live in your office. Though, some of the principles here will also work in the office. If you are reading this, you are likely someone who is seeking out help with working with online workers.

No Time for Fear

The funny thing is that although there are many benefits to using delegation, most owners, entrepreneurs and even artisticpreneurs are slow to reap the benefits. Small organizations face the process of delegation with fear and the last thing they want to do is to set up a system. We believe this is a mistake. In fact, this moment is hopefully the one you change your mind and decide to pursue the creation of your own personal system to delegate effectively and ultimately increase your bottom line. More of this to come but first things first, the question inevitably arises which is “Where are some of the places that you can get online workers?” Please let us know of this interest and we will publish our resource for this. If we get enough responses we will show this list.

Designing the Cover of an eBook

Design is Our Job

You may have heard from other blogs such as this one of Y.E.S.( Yianni Euripides Stamas) talking about the development of an eBook. That is the content aspect. As far as the design of the cover goes, that’s our job.

Trying to Fit it All in

We created a rough draft of the eBook but it was too busy. Apparently we were trying to fit in everything including the kitchen sink.

Less is More

So we went back to the drawing board and came up with something much more simple. We wish we could show it to you but that is not being allowed. So we’ll leave this post with the saying that has never been more true than at the moment: “Less IS more!”

Developing New Mission and Vision

Web Design Magician is proud to be a part of the over 50 websites of the Blog Coalition, and is totally supportive of the process of figuring out the workings of an awards show.

Update on Updates

If you have been following the Platinum PIAs then you know that this popular awards show shut down after a decade of annual success and inspired another awards show to take its place which is soon to be announced. At Web Design Magician we are looking forward to this announcement because many of the accounts we have depend on referrals from the unnamed website that is debuting soon. There was a premier a few months ago but they have ceased from doing updates.

Blog Coalition

Change isn’t easy, and if you’re anything like us then you have a million ideas for every new scenario. Such is the case of the new website coming. We were asked for our opinion just as they did with the rest of the over 50 websites that are participants in the Blog Coalition.

New Mission and Vision

So we are sitting on our hands, resisting calling the mission revamp blog. It isn’t easy. I guess we all want to put in our 2 cents in the development of a new mission and vision.

 

Inspiration

Role Models

Those of us who grew up not having positive role models need to seek this out somewhere else. Design can be a big one, especially for those of us who design websites. Another important means of bringing positivity into your life can be by collecting quotes that are meaningful to us and therefore can help us remain on the right path in terms of mind, body and spirit. Yianni Stamas on his website today had a good one from Albert Einstein:

“Try not to become a man of success, but rather try to become a man of value.”

Words to live by. This is not saying that you shouldn’t pursue doing well in the “physical” world, but I’ve learned over the years that you should keep in focus the things that matter most.

Obsessed or Passionate?

Inspiration

When it comes to art and technology there can be a fine line between being obsessed or merely passionate. You have to be committed to what you are doing and have your imagination full throttle. So what is this state exactly? Being inspired?

Trust

It’s kind of crazy what the Blog Coalition is trying to do which is to organize the art of inspiration among a collective of people. This is not always easy, especially since some of the people involved are met online. Who are they really? Who can you trust?

Have Guard Up

All you really have in the end are your instincts. The same part of you who is thorough when it comes to online security, has to assess the situation from that perspective. Initially when someone contacts you, you have to have your guard up because you have a cause and this person may not be alligned with it. What is this? Obsession or passion. You decide.

Despite the Pandemic, “Off Media” Flourishes

Stay Safe

Off Media is a web design company in North Fork, California that is run by Mark Stamas also known as Markos Aristotle Stamatakos. Mark and his team bravely work in the face of COVID-19. Although the photo above shows Mark without a medical mask, he and his digital workers while together practice safety. They do social distance and washing of hands.

Be Passionate

It is interesting to note that Web Design Magician Mark is the brother of the Web Design Magician founder, 3,000 miles away in New York City. The brothers stay in touch often communicating passionately about media and its design and evolution. This passion is not squelched by the existence of the Coronavirus.

Making a Change

In fact the Web Design Magician brothers have a message for Web Design Magicians all across America. Their message to others of the media arts and sciences is to continue to do what they do despite living in a nation that is sometimes driven by fear. The brothers believe that fear can be transformed to passion if one becomes conscious of what dictates their mood and outlook and make a change.